“What is this odd looking thing that seems to be showing up
everywhere? I’ve seen it on Billboards and in Ads and a whole bunch of other
places. What is this?”
“It’s a QR Code.”
“A what?… What does that mean…?”
Let me explain… Q is short for Quick, R is short for
Response, Therefore QR Code.
In today’s society, most people want information immediately,
and a QR Code has turned out to be an easy way to achieve that. QR Codes were invented and Trademarked in Japan by Toyota in 1994 to
track vehicles during the manufacturing process, and
have been actively used for over 10 years.
The reason that we ( John Q Public) had not seen much of them around until recently, is that
a QR Code reader, when they were first developed, had a cost of about $4000.00 each. Therefore
it was not economically feasible back then to use the QR Codes in the manner that they are used today. With
the development of the ISO technology…and
smart phones a whole new way of transferring information has opened up.
“Unlike the old bar code that was designed to be mechanically
scanned by a narrow beam of light, the QR code is detected as a 2-dimensional
digital image by a semiconductor image sensor and is then digitally analyzed by a programmed processor. The processor
locates the three distinctive squares at the corners of the image, and
normalizes image size, orientation, and angle of viewing, with the aid of a
smaller square near the fourth corner. The small dots are then converted to
binary numbers and validity checked with an error-correcting code.” http://en.wikipedia.org/wiki/QR_code
QR Codes can take you to a website, a phone number, a video, and
more. They can be add to any print advertising, flyers, posters, invites,
TV ads, cookies, shirts, drink bottles, etc. containing:
- Product information
- Contact information
- A Special Offer
- Event
- A coupon
- Twitter, Facebook, MySpace IDs
- A link to a YouTube video
- Ingredient content
They are easily configured and easily read. If you have
Internet access and a smart phone, you can do it. With Internet access you can
search for a QR Code Generator, plug in the information you want and a code is
generated. Different Generators offer variables like size of QR Code, Color,
etc. With a smart phone you can download a QR Code Reader. There are several on
the market for both iPhone, and
Android phones. If you are unsure of which one to use, just ask someone with a
smart phone. QR Droid is what I use on my smart phone.
At Biggs Cadillac Buick GMC, we use QR codes to offer Coupons, You Tube Videos, allow easier access to web pages, service specials, and will soon be putting them on our vehicles to allow automotive shoppers and our sales staff quick access to a vehicles information, which can then be stored for future referencing or forwarded (sent) to someone who may be inquiring about said vehicle.
What a great way to get all the information you need with just a simple click and touch of a phone screen!
I believe QR Codes will only gain in popularity in the near future, until the next Newer and Greater invention comes along. We are living in a digital world today and there is no escaping it.
Embrace the change? It could be easier than you think, informative, and enjoyable.
Keep it between the lines,
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